What are the advantages of introducing electromobility for retail or catering businesses?
Electromobility is continuously developing and is associated with many advantages for private individuals as well as for retail or catering businesses. Find out in our blog which advantages these are and why you should also switch to sustainable mobility.
Electric cars only have a limited range, which is why trips with an electric vehicle should be planned in advance. However, if there were several charging options in everyday life, for example while shopping is being done or when a leisurely visit to a restaurant is planned, this could conveniently increase the range of the vehicle. The expansion of charging options is not only a charging facilitation for the vehicle owner, but also offers various advantages for the retail trade as well as the catering businesses, which are explained in more detail below.
| 1. Environment |
| 2. Image |
| 3. Costs |
| 4. Customer loyalty |
1. Environment
Probably the best-known advantage of e-mobility is the environment and the savings in CO2 emissions due to the use of an electrically powered vehicle compared to conventional types of drive. The overall ecological aspect is further enhanced by the use of electricity from renewable sources, which is used to charge electric vehicles. These can be obtained, for example, from water energy, wind energy or solar energy. Depending on the energy source, CO2 emissions can be reduced by up to 80 percent. In addition, pollutant emissions decrease and the noise level of the vehicle is reduced because an electric motor is relatively quiet. This also has an impact on the overall ecology. With the introduction of charging infrastructures in retail or gastronomy, the respective companies would therefore consciously commit themselves to climate protection. This not only improves their reputation, but also expands their customer base.
2. Image
Electromobility is said to have an image of innovation and sustainability. This image can be used by retailers and catering businesses by supporting this form of mobility and promoting its introduction, e.g. by providing charging points for customers. By building charging points and making them available to customers, the company positions itself in terms of their values. This positioning can prove to be profitable, as customers who also value an innovative and sustainable future will prefer these companies. This image improvement thus represents a competitive advantage, which can only be used and will subsequently prove profitable if the company acts faster than its competitors.
3. Costs
Another advantage of the introduction of electromobility for retail or catering businesses is the numerous and attractive funding possibilities. There are many attractive financing options, such as government subsidies, which can reduce the construction and maintenance costs of a charging infrastructure. This financial aspect can be seen as advantageous, as many other benefits can be realised with only a few monetary resources.
4. Customer loyalty
Through the introduction of electric mobility and the construction of a charging infrastructure, retailers or catering businesses can gain new customers. Furthermore, there is a clear trend that the number of e-vehicle owners has steadily increased and will continue to increase. Due to this trend development, the group of potential customers is constantly expanding. The resulting customer acquisition and loyalty to the company is another major advantage. In addition, the decision of electric vehicle owners tends to be made in favour of a business that provides a charging station for the customer, so that the time spent shopping or visiting a restaurant can be effectively used as charging time. Thus, in addition to the shopping opportunity at this location, an additional added value is created and the likelihood that the customer will return is increased. This additional service leads to customers preferring this location and this customer loyalty turns into customer loyalty after a while, which can be seen as the main motivation. The time a customer spends in the shop or restaurant also increases if the car is loaded in the meantime. Furthermore, thanks to the increased time in the respective shop, sales increase, which is why this is another reason for installing a charging system.
5. Business model
In addition to the advantages mentioned above, new business models can also be created through cooperation or business-integrated forms of payment, e.g. Payback. Another option is the monetary or time-based benefit of the charging station customer. These and many other models offer the charging station provider an opportunity to stand out from the competition and create an additional incentive for potential customers.
These points not only create added value for the company, but also for customers and employees. Above all, however, companies can stand out from other competitors as long as the market for charging infrastructures has not yet been exhausted. For this reason, we recommend investing in charging systems and setting up a charging infrastructure.
If you have any further questions, please do not hesitate to contact us.